Fexa CMS Documentation

• created: 02/07/2025
• by: Redonk Marketing
• email: info@redonkmarketing.com

Admin URL: https://fexa.io/wp-admin/

Use the username and password provided by your administrator to login.

Once logged in you can see the dashboard. It gives you a quick overview of recent activity. On the left side you can see the Main Navigation which contains a number of links that allow you to manage the content.

Your website's navigation is managed through WordPress menus. Here's how to edit your top navigation:

1. Access the Navigation Menu

From your dashboard, navigate to Appearance → Menus in the left sidebar.

2. Select Your Menu

Select the one you want to edit from the dropdown. Your main navigation is called "Mega Menu".

3. Add New Menu Items

To add new items to your menu:

• Look at the left panel for available items (Pages, Posts, Custom Links, Categories)
• Check the boxes next to items you want to add
• Click "Add to Menu"

4. Organize Menu Items

You can:

• Reorder: Drag and drop items to change their order
• Create Sub-menus: Drag items slightly to the right to create dropdown menus
• Edit Labels: Click on any menu item to change its display text
• Remove Items: Click "Remove" on any item you want to delete

5. Save Your Changes

Don't forget to click "Save Menu" when you're finished making changes.

6. Adding Custom Links

To add links to external websites or specific pages:

1. Expand the "Custom Links" section on the left
2. Enter the full URL (including https://)
3. Enter the link text that visitors will see
4. Click "Add to Menu"

Call-to-Action Buttons (CTAs)

In the Menu Settings section, locate "Mega Menu - CTAs"

You'll see three CTA options:

• CTA (1st) - The primary call-to-action button
• CTA (2nd) - The secondary call-to-action button

For each CTA, you can:

• Enter custom text for the button
• Add a link URL (internal pages or external websites)
• Use the "Select Link" button to choose from existing pages
• Edit or remove links using the pencil and X icons

Your website's navigation is managed through WordPress menus. Here's how to edit your footer navigation:

1. Access the Navigation Menu

From your dashboard, navigate to Appearance → Menus in the left sidebar.

2. Select Your Menu

Instead of selecting "Top Menu," choose your Footer Menu from the dropdown

Follow the same steps as described above for the Top Menu:

• Add new menu items by selecting pages, custom links, or categories
• Edit existing links using the pencil icon
• Remove links using the X icon
• Drag and drop to reorder menu items

4. Click "Save Menu" when finished

Your website organizes content into different categories to help visitors find the type of information they're looking for. You can easily add new posts or edit existing ones across all content categories.

Your website includes the following content categories:

• Blogs - Regular blog posts and articles
• Guides - Regular guides posts with step-by-step instructions
• Videos - Video content and multimedia presentations
• Webinars - Online seminar recordings and live events
• Resources - Helpful, informative content that users can refer to for learning, tools, downloads, or support

To create new content:

1. In your WordPress admin dashboard, click Posts in the left sidebar
2. Click Add New at the top of the page
3. Enter your post title in the title field
4. Add your content using the Gutenberg block editor
5. In the Categories section on the right sidebar, select the appropriate category for your content
6. Fill in any additional fields like tags, featured image, or custom fields at the bottom of the page if needed
7. Click Publish when ready to make it live, or Save Draft to work on it later

Note: The easiest and most efficient way to create a new post is by duplicating an existing one. This ensures that all the desired Gutenberg blocks and formatting are already in place, saving time and maintaining consistency across your content.

To duplicate a post:

• Go to Posts > All Posts.
• Hover over the post you'd like to copy.
• Click Duplicate.
• Edit the duplicated post with your new content.

To modify existing content:

1. Go to Posts in your WordPress admin
2. Find the post you want to edit in the list
3. Click the post title or hover over it and click Edit
4. Make your changes using the same interface as creating new posts
5. Update the category if needed
6. Click Update to save your changes

Managing Categories

If you need to add new categories or modify existing ones:

• Go to Posts > Categories in your WordPress admin
• Add new categories using the form on the left
• Edit existing categories by clicking on them in the list
• Always assign a clear, descriptive name that visitors will understand

Publishing and Scheduling

You can publish content immediately or schedule it for future publication:

• Publish immediately: Click the Publish button
• Schedule for later: Click Schedule next to the Publish button and select your desired date and time
• Save as draft: Use Save Draft to continue working on content later

Creating and Editing Pages

To create a new page:

1. In your WordPress admin, go to Pages in the left sidebar
2. Click Add New
3. Enter your page title at the top
4. Add ACF blocks to your page
5. Once you add an ACF block, you'll see the custom fields defined for that block
6. Fill in the required information (text, images, links, etc.)
7. You can configure global components like footer call-to-action settings
8. Click Publish when ready or Save draft to continue later

To edit an existing page:

1. Go to Pages in your WordPress admin
2. Find the page you want to edit and click its title or hover and click Edit
3. Make changes using the block editor
4. Click Update to save your changes

Your Custom Fexa ACF Blocks

Your website includes custom-designed blocks specifically created for Fexa's content needs. These appear under "Hero" and "Content" in the block inserter. You can also configure global components like footer call-to-action settings.

Using Custom Blocks

To add a Fexa block:

1. Click the + icon to open the block inserter
2. Look for the "Fexa BLOCKS" section
3. Click on the block you want to use
4. The block will be added to your page with default content
5. Customize the content, images, and settings using the block's options
6. Use the right sidebar to adjust block-specific settings

Common block customization options:

• Replace placeholder text with your content
• Upload or select images from your media library
• Adjust colors, fonts, and spacing
• Add links to buttons and clickable elements
• Configure animation or slider settings

Block Management Tips

Best practices:

• Always add alt text to images for accessibility
• Keep text concise and scannable
• Test your pages on different screen sizes using the responsive preview
• Use consistent styling across similar content types

ACF available blocks

Hero:

Hero - Type 1

Hero - Type 2

Hero - Type 3

Hero - Type 4

Hero - Solutions

Content:

Logo carousel

Full height image and text

Listing products (Fexa)

Listing products (Content Section)

Listing solutions (slider)

Testimonials

Let's connect

More resources

List boxes with animations

Listing features (icon, title and short description)

Why Fexa

Listing Numbers

Image and Copy

Image and Copy (Fexa Gives)

Grid Columns

Contact

Contact (with image)

Leadership

Pricing

More testimonials

Integrations

Our Vision (Fexa Gives)

Terms

Privacy

Compare Fexa

Resource CTA

Benefits & Perks

Footer CTA Type 2

Career Testimonials

Solutions Content

Copy and Accordions

Listing Image & Copy

The Global Settings section allows you to manage site-wide elements that appear across your WordPress website. These settings control various components like footer information, call-to-action sections, announcements, and forms.

• Log into your WordPress admin dashboard
• Navigate to Global Settings in the left sidebar
• You'll see several subsections: Footer info, Footer call-to-action, Announcement bar, and Forms

1. Footer Info

Purpose: Manage your website's footer contact information

Settings Available:
Address: Enter your business address (supports multi-line format)
Phone Number: Add your contact phone number

How to Update: Click on "Footer info" in the Global Settings menu
Fill in the address field with your complete business address
Enter your phone number in the designated field
Click "Update" to save changes

2. Footer Call-to-Action

Purpose: Create a prominent call-to-action section in your footer

Settings Available:
Show: Toggle to display/hide the call-to-action section
Show Fexa Logo: Choose whether to display the Fexa logo
Title: Main heading for your call-to-action
Image: Upload a background image for the section
Primary Button: Main action button with custom text and link
Secondary Button: Additional action button with custom text and link

3. Announcement Bar

Purpose: Display important announcements across your website

Settings Available:
Active: Turn the announcement bar on/off
Short Copy: Brief announcement text
Link to: URL where users go when clicking the announcement
Visibility: Control which pages show the announcement

4. Forms

Purpose: Manage embedded forms for different sections of your site

Settings Available:
Blog: Form embed code for blog-related forms
Guide: Form embed code for guide or resource-related forms

Below is a list of the recommended thumbnail dimensions for all post types. Following these sizes ensures consistent layout, optimal image quality, and faster page loading across the site.

Blog posts: 1174 x 900 px

Guides posts: 1708 x 914 px

Webinar/Videos posts: 1176 x 714 px

Infographics(PDFs) posts: 458 x 596 px

Note: The smaller the image files are, the faster the website will load. Large image files can slow down page speed significantly, which affects both user experience and SEO. To keep the site running smoothly, it's best to compress images before uploading them. A great tool for this is TinyPNG - it reduces file size without losing quality.
Quick Tip: Always aim to upload images that are optimized for web — under 500KB if possible, and sized appropriately for their display area.

1. Keyword Research & Usage

• Target a primary keyword, plus a few related secondary keywords.
• Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find high-volume, low-competition keywords.
• Include your primary keyword in:
  • Post Title (H1)
  • URL slug
  • First paragraph
  • At least one subheading (H2 or H3)
  • Image alt text
  • Meta description (use naturally)

2. Optimize the Title and Meta Description

• Follow Yoast SEO recommendations.
• Title: Keep under 60 characters.
• Meta description: Keep under 155 characters.
• Make both clear and compelling for search engine users.

3. Use Proper Heading Structure

• Use only one H1 per post (the post title).
• Use H2 for main sections.
• Use H3 for subsections.
• This improves readability and helps search engines understand your content hierarchy.

4. Internal & External Linking

• Internal links: Link to related posts or pages on your site.
• External links: Link to authoritative sources when citing facts or definitions.
• Set external links to open in a new tab.

5. Optimize Images

• Use descriptive filenames and alt text.
  • Example filename: red-running-shoes.jpg
  • Alt text: “Red running shoes for marathon training”
• Compress images before uploading:
  • TinyPNG (manual compression)
  • Plugins like Smush or ShortPixel (automatic)
• Keep images under 500KB whenever possible.

6. Use Categories and Tags Wisely

• Use 1–2 relevant categories per post.
• Use tags to group related content (avoid over-tagging, max 5–10).

7. Update Old Content Regularly

• Refresh outdated information and links.
• Add internal links to newer relevant posts.
• Re-optimize for newer keywords as trends change.

8. Use Schema Markup

• Use SEO plugins like Yoast or RankMath to add schema.
• This helps Google display rich snippets in search results.

9. Enable XML Sitemaps and Submit to Google Search Console

• Most SEO plugins automatically generate XML sitemaps.
• Submit your sitemap to:
  • Google Search Console
  • Bing Webmaster Tools

Redirect Best Practices (Using the Redirection Plugin) - https://fexa.io/wp-admin/tools.php?page=redirection.php

1. Use 301 Redirects for Permanent Changes

• Use 301 (Permanent) redirects when a page or post URL has changed permanently.
• This tells search engines to pass SEO value from the old URL to the new one.
• In the Redirection plugin, set HTTP Code: 301 – Moved Permanently.

2. Use 302 Redirects for Temporary Changes

• Use 302 (Found) or 307 (Temporary Redirect) only if the change is temporary.
• These do not pass SEO value, so use with caution.

3. Avoid Redirect Chains

• A redirect chain is when URL A → B → C instead of A → C directly.
• This affects performance and confuses search engines.
• Audit your redirects regularly to ensure they’re direct.

4. Avoid Redirect Loops

• Redirect loops happen when a URL redirects to itself or through a circular path (e.g., A → B → A).
• This causes browsers to crash and creates a poor user experience.
• Always test redirects after creating them.

5. Redirect Old or Broken URLs

• Set up redirects for:
  • Deleted or renamed pages/posts
  • Outdated blog slugs
  • Broken URLs found in 404 logs
• Use the "404 Logs" tab in the Redirection plugin to find and fix broken links.

6. Preserve URL Slugs When Possible

• If you’re updating a page title, try to keep the existing URL slug unless necessary.
• This avoids creating unnecessary redirects and helps maintain SEO consistency.

7. Use Wildcards for Pattern Redirects

• When changing entire URL structures (e.g., /blog/old-title to /resources/old-title), use wildcards.
• Example:
  • Source URL: /blog/(.*)
  • Target URL: /resources/$1
• In the Redirection plugin, enable the Regex option for these advanced patterns.

8. Redirect to Relevant Pages

• Do not redirect everything to the homepage — this hurts SEO.
• Redirect old URLs to the most relevant live page, or a custom 404 page if nothing matches.

9. Use Redirection Groups to Stay Organized

• Group redirects by type (e.g., blog updates, deleted products, etc.).
• This makes managing and reviewing them easier long-term.

10. Test Your Redirects

• Use tools like:
  • httpstatus.io
  • redirect-checker.org
• Or test directly in your browser to confirm the redirect works and returns the correct status code.

For additional help, please contact the Redonk team.