COVID: Compelling Communication Webinar Recap

Thank you to all who joined us for Compelling Communication for COVID-19 and Beyond and Thank You to Raleigh Mayer of Logos Institute for sharing your expertise!  Check out the highlights and view the video here.

Compelling communications during Covid19 and Beyond.

Here are some highlights from the program:


Physiology: Our Brains

  • There are chemical changes in our brain when communicating through Technology
  • There is a large effort the brain needs to make 
  • We stay in “Overdrive” and are especially distracted and exhausted
  • Small Talk is Big Talk 
  • Listen to how people sound

Performance: Business “Unusual”

  • You want to think about what your audience sees
  • Experiment with video conversations and angles so you are on the same level
  • Impressions we make within a fraction of a second:
    • 55%: VISUALS (eye contact, body language, posture, expression)
    • 35%: VOCALS (tone of voice)
    • 10%: VOCABULARY (content)
  • Backdrops matter

Presentation: Clear, Compelling, Concise

  • What do you need your Stakeholders to know? What do you want them to feel? What do you want them to do?  Start with what you want them to do.   Think about your end goal.
  • Language of Leadership:  Powerful, Precise, Positive.  Be SPECIFIC.
  • Organize your Group Conference
  • Tell them what you’re going to tell them, tell them, then tell them what you’ve told them.
  • Less is More.  Use language your audience understands.
  • Say what you mean, mean what you say, then stop talking.
  • Use Warmers: Communication is not always transactional.  
  • Review deliverables, commit to agreement, and thank people genuinely

How much communication is too much Communication?

  • Use Judgment, Intuition and Assessment.  
  • Keep Communication gracious, cordial and genuine.
    1. It’s Always Better to Ask Then to Tell
    2. Use the Phone
    3. Ask How Often May I Contact You? 

Trust and Preception:

How do we ensure Stakeholders feel safe? In crisis, there are 3 main things to always consider:

    1. Transparency: Tell the truth.  Tell it soon and completely.
    2. Simplicity: Be precise with language your audience can understand.
    3. Empathy: People like to feel understood, and they will feel safe with you.