Duties and Essential Job Functions

• Market and Competitive Intelligence – be the expert on our customers, their concerns, and the key factors in their decision making; be the expert on the competition and how to crushthem.
• Conduct competitive analysis and engage in an on-going dialog with customers and non-customers.
• Influence product direction based on market analysis and customer feedback.
  Positioning – Develop research-backed product positioning and messaging that differentiates our existing and new products in the market.
• Loss expert – Know why customers choose not to buy or leave Fexa. Present this data in a quantitative way that changes minds.
• Evangelize – be the champion for Fexa’s offerings internally through demos and other communication tools to make sure message delivery is consistent.
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools and sales training materials that support the selling process of Fexa’s products.
• Create product collateral, including videos, solution briefs, case studies, demos, presentations, cheat sheets and battle sheets to support sales efforts and demand generation.
• Customer Communication – know our customers and develop a plan for communicating our newly launched features and benefits on a regular basis.
• Support Demand generation – work with demand generation to develop the strategy to drive demand for our products, providing the materials and content for successful campaigns.
• Product Launches – plan the strategy and launch of new products and releases and manage the cross-functional implementation of the plan and collaborate with the marketing team to generate strong momentum ahead of new product launches.

Qualifications

• Associates or bachelor’s degree in Business, Marketing or related field or equivalent experience, MBA a plus.
• 3+ years’ experience in product marketing, including proven success in quantitative research, driving messaging, positioning, and go to market strategies
• Experience with Marketo and/or Salesforce.com a big plus
• Prior experience positioning a complex enterprise software product.
• Strong analytical, written, and verbal communication skills
• Comfortable working in a fast-paced, dynamic startup environment with the ability to quickly adapt to changes.

How to Apply

Send your resume to hr@fexa.io and put the job title in the subject line